We are excited you chose Edge Webware to assist with your digital marketing efforts.
Follow the process below to start with paid ad efforts:
- Fill out our question and answer form. This will help us as we need to understand more about what you’re trying to achieve (goals) through paid ads.
- Schedule a follow-up meeting to meet (typically call or screenshare) to discuss what you submitted to us. During this meeting we will work with you to obtain access to your digital marketing platforms and analytics. You can also send us the digital marketing platform information here. We have instructions on how to provide us with Google Analytics access.
- After meeting with you, we will look at your site, your analytics, competitors, and current needs to work on a strategy. This can take 2-3 months after we obtain all relevant credentials, but possibly more if we are waiting on new data to come in or there is a large amount of data to assess.
- We will schedule a meeting to review the strategy.
- During the meeting, we will go over recommendations for you, tips and tricks, and what we expect your audience to be. We may also provide some forecasts for campaigns in terms of clicks, impressions, and reach. We also will give some example budgets and platform recommendations.
- From there we will provide a custom paid ads package for you.
- If you move forward with a package, your setup fee is waived as we have everything we need to get started outside of artwork and copy!
- Before running ads, we’ll ask that you fill out this form and provide logo/branding files, any desired ad copy (we can write copy for you as part of our management services), and supporting images to create ads. Campaigns take a minimum of 2 weeks to set up and configure before running.