Provide examples of users interests and life events (i.e., people who have just moved or got married, or people who like sporting events).
Have you developed any personas for marketing based on targeted areas or specific demographics?
If you have a specific service area, please provide that here (county, city, or ZIP code).
Can you describe your brand voice? How do you typically communicate (or want to communicate) to your customers/clients? Casual, professional, etc? Do you have guidelines?
For instance, free shipping, your warranty, etc. What makes you different from your competitors? What does your business do that no one else can?
Be specific like the Better Business Bureau. You can add multiple organizations here.
Do you get more customers through referrals or other customers, web searches, social media, trade shows (or other offline activity)?
Are there different times of year where you have more or less business or changes in customer behavior?
How to you continue to communicate with clients to drive additional sales?
What would be holding them back from deciding to purchase from you?
Customer lifetime value is the total worth to your business of a customer over the whole period of your relationship.
Example: increase awareness, more engagement/followers, more leads/sales
This could be useful in tracking return-on-investment from those who come in through ads if your site doesn’t have on-site purchasing, but is not required.
Example: Awareness/Traffic, Remarketing, etc?
Example: Did you notice an increase in sales? Did your leads increase? Did the quality of your leads increase?