SEO Questions and Answers – Edge Webware Asset Collection

Your Name*

First Last

Your Email*

Have you had any SEO performed on the site before?

Internally (Self)
Externally (SEO Vendor)
No

What is your level of understanding when it comes to SEO?

Your Ideal Customer

This section covers the type of customer you’re trying to reach through organic search.

What type of customers are you trying to reach through search?

Provide examples of users interests and life events (i.e., people who have just moved or got married, or people who like sporting events).

How do you typically interact with them?

In-person
Virtual in-person
Online without interaction

Ages

18-24
25-34
35-44
45-54
55-64
65+

Income

Top 10%
11-20%
21-30%
31-40%
Lower 50%
Any

Gender

Select All
Male
Female

Your Market & Competition

What is your geographic market?

If you have a specific service area, please provide that here (county, city, or ZIP code).

Your competition

Who are your main competitors in the space?

Company Name	URL

Are there certain terms you think would work particularly well?

Enter the terms below

Your Business

What is your unique selling point?

For instance, free shipping, your warranty, etc. What makes you different from your competitors? What does your business do that no one else can?

Are there any organizations you are a part of?

Be specific like the Better Business Bureau. You can add multiple organizations here.

What actions on the site are most important to you?

Is it downloads, phone calls, newsletter sign-ups, form submits, or something else?

What question are you getting asked all of the time?

What do prospective customers ask you frequently?

Are there other domains you own?

If you are cross-linking, having knowledge of the domains and ensuring they are linked correctly is important.

Have you developed any buyer personas?

Buyer personas are semi-fictional representations of your ideal customers based on data and research.

Yes
No

Do you have any brand standards or style guidelines?

Yes
No

Do you have a tone/voice guideline?

Yes
No

Have you developed a customer journey map?

Do you have a walkthrough of how users buy/purchase your products/services?

Yes
No

Do you have a customer list?

Yes
No

Who do you consider your competitors?

Company Name	URL

Previous or Current SEO Efforts

Are you currently producing SEO-optimized content?

You can describe your planned content schedule (if you have one)

Have you had original content published/featured on other websites?

Yes
No

Do you have a team in place that creates original content for your site?

Yes
No

What other platforms are you publishing content on aside from your website?

How are you tracking your current SEO efforts and/or qualifying the results?

Does your content strategy account for prospects in the various stages of the customer journey?

Yes
No

Have you had paid sponsorships or developed backlinks?

Please provide a list of links and/or descriptions of activity from previous SEO vendors, if applicable.

Who is your target audience?

Demographics, interests, etc.

Who currently does your SEO and what are they doing?

Who is responsible for and available to make technical updates to the site?

This could be setting up redirects, adding in meta descriptions, or optimizing for page speed.

Do you have any reporting, keyword research, and audit information from previous vendors you’ve worked with?

Drop files here or

Max. file size: 256 MB.

Future SEO Efforts

What is your main goal with future SEO efforts?

Driving more sales, brand exposure, list building (email sign-ups) etc.

What are your top initiatives in the next quarter?

What Is the desired time frame for SEO results?

Since many factors of SEO are beyond our control, we want to ensure that our strategy pairs with goals and desired timeline.

3-6 Months
6-12 Months
12+ Months

What are your reporting requirements

How often would you like SEO reports

Monthly
Quarterly

Name

This field is for validation purposes and should be left unchanged.