Paid Ads Questions and Answers Your Name* First Last Your Email* Your Ideal CustomerThis section covers the type of customer you’re trying to reach through paid ads.What type of customers are you trying to reach through paid ads?Provide examples of users interests and life events (i.e., people who have just moved or got married, or people who like sporting events).PersonasHave you developed any personas for marketing based on targeted areas or specific demographics?Ages 18-24 25-34 35-44 45-54 55-64 65+ Income Top 10% 11-20% 21-30% 31-40% Lower 50% Any Gender Select All Male Female Your Market & CompetitionWhat is your geographic market?If you have a specific service area, please provide that here (county, city, or ZIP code).Your competitionWho are your main competitors in the space?Company NameURL Your BusinessBrand VoiceCan you describe your brand voice? How do you typically communicate (or want to communicate) to your customers/clients? Casual, professional, etc? Do you have guidelines?Do you have any brand standards or style guidelines? Yes No What is your unique selling point?For instance, free shipping, your warranty, etc. What makes you different from your competitors? What does your business do that no one else can?Are there any organizations you are a part of?Be specific like the Better Business Bureau. You can add multiple organizations here.How do you typically get customers or leads?Do you get more customers through referrals or other customers, web searches, social media, trade shows (or other offline activity)?How is your business affected by seasonality?Are there different times of year where you have more or less business or changes in customer behavior?Currently, what is your best-performing method for closing leads? What % chance does your sales team into a prospect? What is your most important product/service to advertise? Are there any keywords/services/products to avoid?Current & Prospective CustomersHave you developed a customer journey map?Do you have a walkthrough of how users buy/purchase your products/services? Yes No How do you re-engage your current clients?How to you continue to communicate with clients to drive additional sales? What is a prospect’s biggest barrier to entry for your product or service?What would be holding them back from deciding to purchase from you?What is the lifetime value for your clients?Customer lifetime value is the total worth to your business of a customer over the whole period of your relationship. Do you have a customer list? Yes No Previous or Current Paid Ads EffortsWhat are your expectations for a paid ads campaign?Example: increase awareness, more engagement/followers, more leads/salesWhat promotions have worked in the past?Would we be able to offer a special coupon for users coming in through paid ad channels?This could be useful in tracking return-on-investment from those who come in through ads if your site doesn’t have on-site purchasing, but is not required.Have you done any paid digital marketing in the past? Yes No What was the ad spend? What platforms did you advertise on? What types of campaigns did you run and what were the objectives?Example: Awareness/Traffic, Remarketing, etc?How did ads perform?Example: Did you notice an increase in sales? Did your leads increase? Did the quality of your leads increase?EmailThis field is for validation purposes and should be left unchanged.